Paris Saint-Germain Esports Team Profile 2023
PSG becomes the first sports entity in France to enter e- sports. The French side has created its own electronic sports team through an agreement with Webedia, with which they want to extend their brand to the best video game competitions.
“With nearly 256 million fans and an annual growth of 10%, e-sports is becoming increasingly popular among young people and the millennial generation. As the first French sports club to venture into the sector, the Paris Saint-Germain intends to strengthen its ties with these millions of fans, attract new followers and increase the influence of our brand around the world,” the entity explained in a statement.
PSG’s director of merchandising and brand diversification, Fabien Allègre, commented that “PSG’s entry into the world of electronic sports is a historic event for the club. It is linked to the project led by our president Nasser Al-Khelaifi over the last five years to develop a high-profile international brand.
For his part, the general director of Webedia Gaming, Cédric Page, added that “the objective is the development of this great brand throughout the world making use of this phenomenon with more and more followers, something that we will do together thanks to our experience in the sector and its assets, both leaders in their respective markets”.
It should be remembered that the Laboral Kutxa Baskonia of the ACB was the first professional sports team to have a sports team. In football, Valencia CF created its own a few months ago to compete in electronic sports tournaments, becoming the first in La Liga to enter this business after a first experience with UE Llagostera . Manchester City have also followed suit with an ambassador and the Philadelphia 76ers of the NBA with the merger of two teams.
Paris Saint Germain’s FIFA team also includes the likes of Rafael Fortes (Rafifa13), Ahmed Al-Meghessib (AAmeghessib), and Johann Simon (Maniika). Visit the PSG page to follow these players on social media and you can check out the team’s YouTube page for behind-the-scenes clips of their competitions.
Head of Brand Development at Paris Saint- Germain, Nadia Benmokhtar, commented on the partnership: “We are thrilled to renew our partnership with Talon and continue our journey in League of Legends. The Esports industry is a cis ore pillar of our brand diversification strategy and this partnership further strengthens our visibility in key markets and in front of non-traditional football audiences globally”.
Though Talon Esports also fields other Football teams that are not associated with PSG Esports, the most successful of them being its Talon Esports Dota 2 team.