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JioCinema And Sports 18 Will Be Leading The Sports Board In India, How Esports Will Evolve Around It

7 months ago By AI Smith

JioCinema and Sports 18 have joined hands. Both the giants coming together means nothing less than a revolution. The two coming together can be potentially leading the sports broadcasting landscape in India. This would mean a possible shift in the way sports content is distributed and consumed today in the country.

While there’s no confirmation or reports suggesting direct impact on the esports industry, however there are several speculations. And if we think about it, there are a few ways in which esports could potentially evolve around these developments:

Here are some ways that esports could evolve around Jio Cinema and Sports18:

Increased viewership

The partnership will facilitate the increase in viewership of esports events. This is mainly because Jio Cinema and Sports18 have a larger audience consisting of all sports combined. Thus they would be able to broadcast esports events to a wider audience than what esports has ever had before.

More sponsorship opportunities 

Naturally, the increased viewership of esports events will also bring in more sponsorship opportunities and proposals. Once the viewership increases, the sponsors are more likely to invest in esports events after they are confident that they will be able to reach a large audience through esports.

Improved production quality

Jio Cinema and Sports18 have the necessary resources to produce esports events with high production quality. This will make esports events more appealing and larger than life for both to viewers and sponsors by means of increased viewership.

More grassroots development

Jio Cinema and Sports18 could also use their platform and their strong positions to promote the grassroots development in esports. This could include organizing local tournaments, offering coaching and training programs as well as creating educational resources around esports.

Increased collaboration 

Jio Cinema and Sports18 could further collaborate with other sports organizations in the country to promote esports. This could also include co-hosting events, sharing broadcast rights, or cross-promoting the events of the partners..

Looking at the bigger picture, it is safe to say that the partnership between Jio Cinema and Sports18 is a positive development with positive impact for the esports industry in India as well. The partnership can potentially help esports expand to a wider audience, attract more sponsorships, and eventually improve the production quality of esports events. It can also lead to the growth and development of esports in India.

ALSO READ: 5 Reasons Why Esports Will Overtake Cricket Industry

Apart from these benefits, there could be other expected benefits that the esports industry could witness. Here are some far fetched things that could happen:

  • Esports content on OTT platforms: Jio Cinema and Sports18 could create special channels or sections to produce esports content. This will make it easier for viewers to find and watch esports content on these widespread platforms.
  • Esports betting and fantasy sports: Jio Cinema and Sports18 could also partner with other betting and fantasy sports platforms to offer esports betting and fantasy sports products to their users. This would help to create a more engaging experience for esports fans and reach new heights.
  • Esports education and training: Jio Cinema and Sports18 could create educational resources and training programs to help the aspiring players learn more about esports and how to play esports games. This would help to grow and nourish the esports talent pool in India.
  • Esports events and tournaments: Jio Cinema and Sports18 could start hosting their own esports events and tournaments. This will help to create a more vibrant esports ecosystem in India.
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