5 Reasons Why Sony & Microsoft Sign Mega Deal With Call Of Duty
The recent signing of a mega deal between Sony and Microsoft regarding Call of Duty has sent shockwaves through the gaming industry. As Microsoft edges closer to acquiring Activision Blizzard in what is set to be the most expensive gaming deal in history, Sony’s agreement to keep Call of Duty on PlayStation consoles is a significant development. Here are five reasons why this deal holds immense importance for both companies:
Easing Concerns of Competition:
Sony’s decision to keep Call of Duty on PlayStation consoles following Microsoft’s acquisition of Activision Blizzard helps alleviate concerns regarding the impact on competition. By maintaining the availability of this popular franchise on multiple platforms, it ensures that players have continued access to their favourite games and widens the choices available to them.
Enhancing Player Choice:
Xbox head, Phil Spencer, expressed excitement about a future where players have more choices to play their favourite games. With Call of Duty remaining on PlayStation consoles, gamers can enjoy the franchise on their preferred platform, fostering healthy competition and driving innovation.
Commitment to Consumer Satisfaction:
Brad Smith, vice chairman and president of Microsoft, emphasized the company’s commitment to consumer satisfaction. He stated that even after the acquisition is finalized, Microsoft will focus on ensuring Call of Duty’s availability on more platforms than ever before. This commitment to inclusivity and expanding access to the game demonstrates a dedication to meeting consumer needs and preferences.
Strengthening Platform Relationships:
The agreement with Sony to keep Call of Duty on PlayStation consoles highlights Microsoft’s efforts to build and strengthen relationships with key platform holders. By collaborating with Sony, Microsoft not only secures a prominent presence for Call of Duty but also opens the door for potential future collaborations and partnerships.
Expanding Market Reach:
Microsoft has already signed 10-year deals with various platforms, including Nvidia, Nintendo, Boosteroid, Ubitus, and Nware, to bring Call of Duty to their respective systems. This demonstrates Microsoft’s ambition to expand the market reach of the franchise, reaching new audiences and providing opportunities for growth and revenue generation.
The Microsoft-Activision Blizzard merger is still pending final approval, but the signing of this agreement with Sony for Call of Duty on PlayStation consoles showcases the broader strategies and ambitions of both companies. It signifies a willingness to collaborate, strengthen market positions, and ultimately provide players with an enhanced gaming experience across multiple platforms.