5 Reasons Why Mukesh Ambani Owned Jio Cinema Partners With KRAFTON India

Mukesh Ambani-owned JioCinema has already disrupted the OTT market after acquiring rights to live stream IPL, international cricket matches and HBO content. As per the latest reports, rivals of the Ambani-backed platform have lost a significant user base over the past few months. Now, the platform is expected to fetch more users as the BGMI maker Krafton India has now partnered with Mukesh Ambani’s JioCinema.

The 66-year-old billionaire’s Reliance Viacom18 has struck a massive multiyear deal with Warner Bros Discovery Inc. to feature popular Hollywood content, including HBO shows such as Succession and Game of Thrones, on their JioCinema streaming platform.

The deal would see Warner Bros and its HBO content become available on Reliance’s Jio Cinema app, said news agency Reuters, quoting two sources with direct knowledge. While the final details of the deal have not come to the fore yet, this marks a major development as fans will again get access to popular movies and shows such as Succession, Game of Thrones, the Lord of the Rings, and the Harry Potter series, according to a joint statement by the companies.

JioCinema X KRAFTON

Cross–promotion: The partnership might involve cross-promotion, where Jio Cinema promotes KRAFTON’s games and vice versa. This could result in increased brand visibility and user acquisition for both parties.

Innovative Marketing: Jio Cinema could use KRAFTON’s popular game characters or settings in its marketing campaigns, attracting fans of these games to its platform.

Diversification: Mukesh Ambani’s Jio has been expanding into various sectors. A partnership with a gaming company like KRAFTON India could be part of their strategy to diversify their entertainment offerings and capture a wider audience.

Also Read: KRAFTON X BGMI A1 Royale Pass: Rewards, Quests, Codes, Prize And More

Content Enhancement: Jio Cinema could leverage KRAFTON’s popular gaming franchises to create original content like movies or series based on these games, tapping into the massive fanbase and expanding its content library.

Audience Engagement: KRAFTON’s gaming audience and Jio’s user base may have some overlap. A partnership could help both companies reach new audiences and engage them in different ways.

Technological Integration: The partnership might involve technological collaboration, such as incorporating KRAFTON’s gaming technologies into Jio Cinema’s platform, enhancing the user experience and interaction.

Brand promotion: A collaboration could offer marketing opportunities for both parties. Jio could promote KRAFTON’s games to its vast user base, while KRAFTON could promote Jio Cinema among its gaming community.

Innovation Entertainment: The partnership could explore innovative ways of blending gaming and entertainment, such as interactive experiences, virtual events, or augmented reality content.