Ranveer Singh Becomes The Brand Ambassador Of BGMI: WATCH
In a significant development that has sent ripples of excitement through the Indian gaming community, Bollywood superstar Ranveer Singh has been unveiled as the official brand ambassador for Battlegrounds Mobile India (BGMI), the immensely popular mobile battle royale game developed by Krafton. The announcement comes on the heels of much anticipation and speculation, with a 15-second teaser video teasing the partnership shared on YouTube. This strategic move underscores the growing synergy between the world of Bollywood and the burgeoning gaming industry in India.
The Unveiling
The suspense surrounding the brand ambassador’s identity had been building for some time, with fans and gamers alike eagerly awaiting the revelation. On September 5, 2023, Krafton finally pulled back the curtain and introduced Ranveer Singh as the face of BGMI. This announcement follows in the footsteps of Rajkummar Rao, who had previously collaborated with Krafton last year. The 15-second teaser video showcases Ranveer Singh in a dynamic and engaging avatar, hinting at the excitement and energy he is set to bring to the gaming community.
Ranveer Singh’s Perspective
Ranveer Singh, known for his dynamic personality and versatility as an actor, expressed his enthusiasm for this unique collaboration. He remarked, “As an artist, I find gaming to be an extension of my creative expression. The dedication, the competitiveness, the camaraderie, and the team spirit in the gaming world resonate with me deeply. BGMI has evolved into a cultural phenomenon by creating a platform that brings together individuals from diverse backgrounds, transcending borders through their shared passion for gaming. I am thrilled to be part of this journey and look forward to exciting interactions with the Indian gaming community.”
Ranveer’s words reflect a growing trend where Bollywood celebrities are increasingly recognizing the appeal and reach of the gaming industry. The immersive and competitive nature of gaming has drawn them in, creating a unique convergence between the entertainment world and the gaming sphere.
Krafton’s Vision
Krafton, the developer behind BGMI, is known for its commitment to providing engaging and captivating experiences for gamers. The appointment of Ranveer Singh as the brand ambassador marks a strategic move to enhance the game’s connection with its audience. Sean Hyunil Sohn, CEO of Krafton India, expressed his excitement about the collaboration, saying,
“We are elated to welcome Superstar Ranveer Singh to the BGMI family. His magnetic persona and unrelenting spirit align seamlessly with the essence of BGMI. Krafton has always been committed to providing immersive and captivating experiences for our users. This collaboration opens up a new avenue to bring exciting and engaging content that will resonate with gaming enthusiasts across the nation. Stay tuned as we embark on a new era of gaming entertainment.”
Krafton’s long-term commitment to the Indian gaming market is evident in its efforts to address concerns about gaming addiction by implementing measures such as playtime restrictions for different age groups and parental controls. These steps aim to ensure that gaming remains an enjoyable and responsible pastime for players of all ages.
BGMI’s Evolution
Battlegrounds Mobile India, the rebranded version of PUBG Mobile, faced a temporary ban in India due to security concerns in 2020. Since its relaunch in May 2021, Krafton has worked diligently to regain the trust of Indian gamers. The company not only adhered to government regulations but also introduced various enhancements to the game.
One notable addition is the ‘Nusa’ tropical map, which features exciting gameplay elements such as abundant supplies, elevators, blazing huts, tactical crossbows, and ziplines. Another game-changing feature is the ‘Super Recall,’ allowing players to swiftly rejoin the battlefield after being eliminated in both single and duo modes.
The continuous development and evolution of BGMI, coupled with Ranveer Singh’s association, are expected to solidify the game’s position as a frontrunner in the Indian gaming landscape.
The Road Ahead
With Ranveer Singh stepping into the role of brand ambassador for BGMI, the gaming community can expect a fresh injection of energy, excitement, and star power into their favorite battle royale game. The partnership is poised to elevate the gaming experience and foster a deeper connection between Bollywood and the gaming world. The upcoming “Play Pure” campaign, hinted at in the teaser video, promises to be an exciting journey for both gamers and fans of Ranveer Singh alike.
As Krafton continues to invest in BGMI’s development and popularity in India, this collaboration is expected to further cement the game’s position in the hearts of Indian gamers. It also signifies the increasing recognition of gaming as a mainstream entertainment medium, bridging the gap between the virtual and real-world entertainment realms. With Ranveer Singh as the face of BGMI, the game’s future in India appears brighter than ever before. Gamers and fans alike are eagerly awaiting more updates on this exciting partnership and the forthcoming “Play Pure” campaign, which is sure to redefine the gaming landscape in India.
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