League Of Legends Celebrates With ‘LolcitoX100pre’ After Completing 10 Years

League of Legends, the iconic multiplayer online battle arena (MOBA) game created by Riot Games, has reached a remarkable milestone – its 10th anniversary in Latin America. To commemorate this momentous occasion, Riot Games has pulled out all the stops with a grand celebration known as ‘LolcitoX100pre.’ This article delves into the details of this extraordinary event and its significance in the gaming world.

A Decade of Dominance

Since its debut in Latin America in 2011, League of Legends has steadily grown in popularity, captivating the hearts and minds of gamers across the region. With its intricate gameplay, ever-expanding roster of champions, and vibrant esports scene, the game has created a massive community of dedicated players known as ‘Loleros.’ These players have formed bonds, rivalries, and unforgettable memories on the Summoner’s Rift, making League of Legends an integral part of their lives.

‘LolcitoX100pre’: A Battle Cry for Unity

The centrepiece of the 10th-anniversary celebration is ‘LolcitoX100pre,’ a battle cry that resonates throughout Latin America. This rallying call acknowledges the profound impact League of Legends has had on the region’s gaming landscape. It aims to unify more than two million passionate players across Latin America, forging a cohesive gaming community known as ‘Loleros.’

The objective is clear: foster a sense of unity and belonging among players from Mexico to Patagonia. This communal spirit is at the heart of ‘LolcitoX100pre,’ as it encapsulates the shared passion and dedication that have defined League of Legends in Latin America for the past decade.

A Month-Long Extravaganza

The ‘LolcitoX100pre’ celebration is not just a single event but an entire month of festivities. Riot Games, in collaboration with Wunderman Thompson Mexico, has curated a diverse range of activities, experiences, and online/offline content that will unfold throughout September in several Latin American countries, including Mexico, Peru, Colombia, Chile, and Argentina.

One of the most remarkable aspects of this celebration is that it was shaped by the active participation of ‘Loleros.’ Riot Games recognized the importance of involving the game’s devoted fans in crafting an event that truly resonates with the community.

Partnerships and Excitement

Omar Fabián Jiménez, Chief Creative Officer of Wunderman Thompson Mexico, expressed his enthusiasm for collaborating with Riot Games and being a part of the incredible journey of a game that has transformed the world of video gaming.

Mariano Vives, Marketing Creative at Riot Games, emphasized the significance of keeping players at the center of the celebration. Every activity, reward, and moment is designed to be authentic and memorable for the ‘Loleros.’

Surprise Launch and Exciting Moments

The ‘LolcitoX100pre’ campaign made a surprise debut at the LLA (Latin America League) final on August 26th. As the event unfolded, #LolcitoX100pre flags were unveiled, waving proudly in the stadium. The audience was treated to a tribute honouring the game’s most ardent fans, alongside a lineup of special experiences, celebrity guests, and numerous surprises that will continue to be unveiled throughout the month.

These surprises include special in-game rewards and skins created exclusively for the anniversary celebration, an engaging augmented reality game on social media platforms, a music video featuring an anniversary anthem performed by a popular artist, and the premiere of ‘LOLNOW,’ a highly anticipated highlight of the event.

A Grand Finale

The culmination of the ‘LolcitoX100pre’ celebration will see fan experiences taking center stage in three prominent Latin American cities: Mexico City, Bogotá, and Buenos Aires. These events promise to be the ultimate showcase of the enduring connection between League of Legends and its dedicated ‘Loleros’ over the past decade.

A Message to the Gaming World

Beyond the festivities, ‘LolcitoX100pre’ carries a broader message. It seeks to position Latin America as a prominent gaming nation on the global stage, showcasing the fervor and dedication of players in the region. As the celebration unfolds, the world will witness the strength and unity of the ‘Loleros,’ cementing League of Legends as a cultural phenomenon that transcends borders.

‘LolcitoX100pre’ is more than just a celebration of a game’s anniversary; it’s a testament to the enduring impact of League of Legends on Latin America’s gaming community. With its month-long extravaganza, the collaboration with fans, and a commitment to authenticity, Riot Games has not only celebrated the past but has also set the stage for a future where ‘Loleros’ continue to thrive and inspire gamers around the world.

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