Indian TV Serial ‘Tarak Mehta Ka Ooltah Chashmah’ Launch ‘TMKOC’ Play
The iconic Indian television show ‘Taarak Mehta Ka Ooltah Chashmah,’ produced by Neela Films, has been a staple in the hearts of viewers for over two decades. In a bold move, the creators have decided to expand their horizons beyond traditional show production and enter the realms of gaming, animation, and e-commerce through their new venture, Neela Mediatech Pvt. Ltd. With an infusion of INR 24 crores and the rights to the valuable intellectual property of ‘TMKOC,’ this new vertical aims to redefine entertainment and reach a staggering 100 million game downloads by March 2024.
Diversifying Beyond Show Production
Neela Mediatech’s primary mission is to leverage the immense popularity of ‘TMKOC,’ which boasts a captive audience of 60 million viewers. The gaming segment of this venture has made a significant impact by introducing 15 games across various languages, including English, Hindi, Marathi, Punjabi, and Bengali, amassing over 5 million downloads to date. This move is indicative of the growing importance of mobile gaming as a form of entertainment.
Introducing ‘TMKOC’ Play
The flagship gaming platform, ‘TMKOC’ Play, draws inspiration from the beloved TV show, bringing its characters to life in the digital realm. It offers a diverse range of gaming experiences, from free-to-play games to cloud-based adventures and blockchain-powered quests, as well as virtual reality journeys. This immersive approach ensures that the online audience can engage with their favourite TV characters in ways beyond traditional television viewing.
Catering to All Ages
One of the standout features of this venture is its wide-reaching appeal. Neela Mediatech caters to a diverse audience spanning from 8 to 80 years old. By shifting their focus towards gaming and animation, they aim to meet the entertainment preferences of this broad demographic. The games on offer encompass single and multiplayer formats, including titles like ‘Bhide Scooter Race,’ ‘Run Jetha Run,’ and ‘Jump Bhide Jump,’ among others.
A Visionary Approach
Asit Kumarr Modi, the creator, producer, and managing director of Neela Film Production and Neela Mediatech, is not only a pioneer in the entertainment industry but also a visionary. His strategic vision for this venture includes strengthening the content pipeline, captivating the mobile-first gaming community, and establishing itself as a leading YouTube channel for children. By doing so, they hope to set new standards in entertainment, providing their audience with exceptional and immersive experiences.
A Look at Neela Mediatech
Neela Mediatech, a pioneering gaming and animation studio, is a subsidiary of Neela Film, a renowned production company behind ‘Taarak Mehta Ka Ooltah Chashmah.’ With a global outlook, the studio explores various avenues, including animated shows, nursery rhymes, cloud gaming, blockchain gaming, and virtual reality. Rooted in the legacy of ‘TMKOC,’ Neela Mediatech is committed to delivering top-notch content, driving the Indian gaming industry forward.
The Success Story
Neela Mediatech’s foray into the mobile gaming industry has been marked by the popularity of games like ‘Run Jetha Run,’ ‘Bhide Scooter Race,’ and ‘Popat Shortcut Race,’ among others. These games have already garnered more than 5 million downloads and are available on both the Google Play Store and the Apple App Store. Additionally, their animation vertical manages YouTube channels in multiple languages, boasting over a million subscribers and 1.5 million views.
The expansion of ‘Taarak Mehta Ka Ooltah Chashmah’ into gaming, animation, and e-commerce through Neela Mediatech Pvt. Ltd. is a significant development in the Indian entertainment industry. It reflects the changing landscape of entertainment consumption, where mobile gaming and digital experiences are gaining prominence. With a visionary leader at the helm, this venture is poised to make a lasting impact and take the Indian gaming and animation story to a global audience, pushing the boundaries of technology and entertainment.
