How To Target Fantasy Gaming In India?
The scope of Real Money Gaming in India is perceptible; several tycoons out there are focusing more on this industry, as fantasy gaming is a space in which not everyone flourishes. The concept is new to the country, which helps fresh entrepreneurs to start something where they can survive and proliferate.
For now, the fantasy gaming scenario in India is tricky. Thanks to the 28% GST on Real Money Gaming, the industry needs help to survive. But, being one of the nation’s fastest-growing sectors, it will bounce back stronger till the next budget.
If I wanted to start anything regarding this, I would have waited for the next budget to see the RMG scenario in India. Any relaxation of taxes and TDS scenario will lead to the boom of the fantasy sector, and to be a part of the fastest growing industry, I would have targeted these areas:
- Knowing the Audience
- Giveaways
- Heavy Investment In Marketing
- Mobile Friendly Application
- Smooth Withdrawal
- 24/7 Customer Support
- Responsible Gaming
ALSO READ: How To Invest Your Money In Fantasy Gaming?
How To Target Fantasy Gaming In India?
Know Your Audience
Survival in the Real Money Gaming becomes easier if you know your audience. According to the reports, the 25-34 age group is the suitable age group to target. Starting a fantasy venture in India becomes easier if you understand your audience’s skills; I mean Cricket, Kabaddi is something people know about and can easily invest time into. Football, Basketball, and other European sports are known to the nation, but only a few are interested in playing it. You must understand which prize pool is heavily dedicated to popular Indian sports.
Giveaways
Make sure to engage and attract your users with relevant giveaways and rewards. It’s the mentality of India to participate in those events where they have a higher chance of winning real-world prizes, such as smartphones, cars, merchandise, etc. A well-planned giveaway will help you create good mouth marketing amongst the locals, which may generate excitement and increase participation.
Heavy Investment in Marketing
Though RMG is not a competitive market compared to others, effective marketing is crucial; use social media to promote your brand more significantly. Hire social media influencers, do paid partnerships with reputed sports personalities; this will help you to build a solid online presence. Leverage digital advertising to reach a wider audience, and remember to use analytics to sharpen your marketing strategies based on your user engagement.
Mobile-Friendly Application
You must ensure your mobile application is smooth and straightforward to do well in the fantasy gaming vertical. The usage of smartphones in India is not hidden at all; design a seamless and user-friendly application that assists your audience in creating their fantasy teams, managing lineups and smooth entry into the contest. A well-designed application will help your start-up to grow faster.
Smooth Withdrawal
Offering trouble-free and fast withdrawal options is critical to construct acceptance as true amongst users. Simplify the withdrawal method and withdrawal timelines and techniques. This transparency will take away any suspicions users might have about the platform.
24/7 Customer Support
Users should feel confident that their questions and concerns will be addressed promptly, enhancing their overall experience. To ensure that users can reach out without difficulty, use a variety of channels, including live chat, email, and phone support.
Responsible Gaming
Implement features that encourage responsible gaming behaviour, such as deposit limits, self-exclusion options, and resources for players suffering from addiction. Educate users on the importance of balanced gameplay and the capacity risks of excessive gaming regularly.
