Fortnite Will Have BMW iX2 And X2 Virtual Cities, Sets To Be Added Next Week
The gaming world and the automotive industry collide as BMW takes a bold leap into the virtual realm by creating an entire city within the popular game Fortnite. The star of this digital show is none other than the forthcoming second-generation BMW X2, set to make its real-world debut next week. Players can now explore this stylish crossover and experience a unique virtual city called “Hypnopolis” while discovering the electric iX2.
Hypnopolis: A Virtual City within Fortnite
Hypnopolis is not just any ordinary virtual space; it’s a meticulously crafted cityscape complete with iconic landmarks that BMW enthusiasts will instantly recognize. Players can wander through digital versions of the BMW Welt, the BMW Museum, and even a faithful replica of the legendary “Four Cylinder” building. These landmarks provide a backdrop for an immersive gaming experience that seamlessly blends the real and virtual worlds.
To enter Hypnopolis and embark on this extraordinary adventure, players simply need to use the island code 3541-0917-2429 in Fortnite. What awaits them is a storyline that revolves around the electric iX2, along with numerous easter eggs scattered throughout the city. The attention to detail is astounding, and it’s evident that BMW spared no effort in creating this virtual marvel.
The First Car Creator in Fortnite
One of the standout features of Hypnopolis is the presence of the first-ever car creator in Fortnite, located at the BMW Welt within the virtual city. Players can unlock this innovative tool by completing a series of challenges. Once unlocked, they can take a prototype of the upcoming 2024 BMW X2 and customize it to their heart’s content. This customization extends to paint schemes, wheel designs, and even the contents of the vehicle’s trunk.
Remarkably, BMW accomplished this digital feat entirely on its own, without any assistance from Epic Games, the studio behind Fortnite. The initiative showcases BMW’s commitment to innovation and its willingness to embrace new and unconventional ways to engage with its audience.
The Real-World Debut of the 2024 BMW X2
While players can already explore the digital version of the BMW X2 in Fortnite’s Hypnopolis, the real-world premiere of the 2024 BMW X2 is just around the corner, scheduled for October 11, 2022. This eagerly anticipated vehicle is set to make a significant impact on the automotive world.
The new X2, internally codenamed “U10,” promises to be larger and more distinctive than its predecessor. Its design features a captivating mini-X6 silhouette, setting it apart in the competitive crossover market. Built on the same platform as the X1 and the all-electric iX1, the X2 offers versatility and a potential for a range-topping M Performance version.
Spy shots have already captured a camouflaged X2 M35i, hinting at an exciting high-performance variant. With a turbocharged 2.0-liter gasoline engine producing 312 horsepower and an xDrive system, this M Lite model promises a thrilling driving experience.
Fortnite and BMW: A Digital-Real Crossover
The fusion of Fortnite’s virtual world with BMW’s real-world innovation is a testament to the ever-evolving landscape of gaming and marketing. Hypnopolis and the car creator within it provide players with a unique and engaging experience, allowing them to interact with the BMW brand like never before.
As BMW continues to push the boundaries of digital integration, the gaming community eagerly anticipates what other surprises and adventures await in the virtual realm. With the 2024 BMW X2 on the horizon, the crossover between gaming and the automotive industry is set to reach new heights, making Hypnopolis just the beginning of an exciting journey.
