Fnatic is currently one of the biggest eSports franchises in the world and late last week it was announced that Fnatic has signed a partnership deal with B.O.O.T which is one of the largest eSports agencies in China. What this means is that Fnatic will be entering the Chinese eSports market which is one of the biggest in the world which would will likely increase their influence in the eSports arena even more.
B.O.O.T Acquires Fnatic Distribution Rights
According to the announcement, the Chinese eSports agency, B.O.O.T, acquired rights for the distribution of the Fnatic content on social media and in retail. Besides that, it was also announced that B.O.O.T. will be working with Fnatic in order to create the content that will be unique for Chinese audience and the Chinese market. The announcement also revealed that B.O.O.T will provide all the necessary help to Fnatic in their business development all over Asia as well as video content marketing that should have the effect of introducing and creating the brand of Fnatic in China and other parts of Asia.
However, if we are to judge by this press announcement, the merger of these two organizations will go much further than just economic issues. It was also revealed that Fnatic and B.O.O.T. will be introducing academy programs in China as well as providing activities in many different gaming centers around the country, licensing gear and other activities that would improve the partnership between these two organizations. According to the words from Fnatic’s Chief Gaming Officer, Patrik Sattermon, the partnership deal between these two organizations is a very important issue for the world of eSports in general. He as well B.O.O.T.’s officials are hoping that this deal will help in bridging the gap between the western eSports and the eastern eSports markets.
Huge International Franchise To Enter The Chinese Market
For those of you who are not familiar with Fnatic and their achievements over the years, it needs to be said that Fnatic is currently one of the most successful and most popular eSports franchises in the eSports industry. Over the years, they have established respectable teams in different eSports competitions and currently their teams are some of the absolute leaders in Dota 2, Overwatch, Counter-Strike: Global Offensive and Heroes of the Storm competitions. The players that are playing for Fnatic in these competitions are mostly coming European players at this time. However, their Dota 2 team is based in Malaysia, and it is expected that this team will be one of the main links between B.O.O.T and Fnatic early on.
Unlike in the rest of the world, Chinese eSports audience are not able to stream events at some of the biggest Internet streaming services such as Twitch or Twitter. Because of that, there is a huge potential that Fnatic can use with the partnership with this organization. Chinese eSports market has for many years been almost out of reach for many eSports franchises from the rest of the world, but it seems that even Chinese eSports market is opening up towards new participants which the already established eSports franchises will know how to use.