Esports Gamer Scout Features In ICC World Cup 2023 Anthem, “Dil Jashn Bole”: Watch
Tanmay Singh, a well-known Indian gamer who goes by the alias ScoutOP and is connected to 8Bit Creatives, has made history by being the first gamer in India to have a significant role in the song for the ICC Cricket World Cup 2023. He appeared in a thrilling video alongside well-known people including actor Ranveer Singh, composer Pritam, pundit Jatin Sapru, choreographer Dhanashree Verma, and Be YouNick.
ScoutOP’s presence in the advertising video for this eagerly awaited cricket event not only breaks new ground, but it also highlights how gaming is becoming more and more ingrained in Indian culture. This action shows that brands and advertisers are becoming more interested in working with gamers to reach their passionate fans.
Tanmay Singh, also known as ScoutOP, expressed his thoughts on this achievement, stating, “It feels like a significant moment of reflection! It highlights the remarkable journey of Indian Gaming and allows me to reminisce about my own path. Sharing the stage with luminaries like Ranveer Singh and collaborating with organizations like the ICC for the ‘ICC Men’s World Cup 2023,’ is truly special! I’m grateful to 8Bit Creatives for providing me with opportunities like these.”
Watch: Scout Features In ICC World Cup 2023 Anthem
“As a cricket enthusiast, this is a personally gratifying moment. I look forward to embarking on even more ambitious projects each day. I extend my thanks to all my viewers and fans for their unwavering support throughout my journey! In India, Esports holds a promising future with growing recognition, substantial rewards, and skyrocketing popularity. The gaming industry has transformed, giving rise to a new content ecosystem primarily driven by Esports players, gaming content creators, and live streamers,” he added.
Esports have gained popularity as a mainstream sport since receiving formal government recognition as a multi-sport event. It has become well-known through taking part in prestigious competitions like the Asian Games in 2022 and the Olympics Esports Week. Esports have reached a new level in the world of sports as a result of this development.
Animesh Agarwal, Founder & CEO of 8Bit Creatives, and Co-Founder of S8UL, commented, “This is a monumental moment for 8Bit Creatives and the Indian Gaming Community. Congratulations to Scout for becoming the first and only gamer to be featured in an ICC Men’s World Cup anthem to date. India’s burgeoning gaming network is the ideal platform to initiate brand conversations, and at 8Bit Creatives, we take pride in opening doors like these for gamers.”
ScoutOP, a well-known name in the gaming world, has a sizable internet following. He is regarded as one of India’s most influential gamers and has more than 4.85 million YouTube subscribers in addition to 4 million Instagram followers. ScoutOP, who is 27 years old, is a member of India’s renowned gaming talent management company 8Bit Creatives. The firm has earned a reputation for fostering the best gaming talent in the nation. They are known for their amazing campaigns with top-tier brands.
According to the FICCI-EY “Windows of Opportunity” study, there has been an increase in the number of brands joining the esports market in the Indian media and entertainment sector. The number of brands investing in esports climbed to 80 in 2022 from 72 in 2021. It is anticipated to increase even more to 100 by 2023.
This significant milestone marks another representation of esports in mainstream media. It will facilitate the eagerness of brands to promote the development of partnerships with game creators in the Indian video gaming industry.
